You spent decades building it.
Sell it the way you built it:
one piece at a time.
You know what you have. You know what it would bring if every piece went to the right buyer. Until now the choice was a quick sale for very little, or a long, drawn-out project. The listing was the project, and the listing is the part that has changed.

It was never the market. It was the labor.
When you have a thousand things to sell, you have three doors. You can sit on it. You can sell it all at once to someone who has to leave himself room to resell it, which is why the offer feels low. Or you can hand it to someone who sells it for you and keeps a share.
Almost nobody takes the fourth door, which is to sell every piece on its own to the person who actually wants it. The reason is simple. A thousand items means a thousand identifications, a thousand titles, a thousand prices and a thousand listings. That is months of evenings.
That is the part I took apart.
A written plan, or the whole collection listed.
The Collection Strategy Plan
$99
Not sure where to start? Send pictures of up to 50 items. Within 3 business days you get a written strategy for your collection: what you have, what pieces like it have sold for, what to list one by one, what to sell in lots, and what, if anything, belongs at an auction house. Those 50 items come back as finished listings, free. Then, if you want, a 15-minute call to go over it together. It’s a plan, not an appraisal.
Get the $99 plan→The Collection Package
$799
Listings of your entire collection, done for you. Every item identified, titled, priced and ready to list on your own account, lots included, with a summary of what you have. If your eBay account is new, your file comes with a suggested order, best items first, so you’re never stuck.
Order the package→Up to 1,000 items. Each extra 1,000, $499. After you pay, Stripe sends you to the page where you send the pictures. You’re buying from NJP Assets. That is the name on your receipt and your card statement.
What changes
I run my own inventory through a set of customized workflows I built for exactly this job.
- It identifies what you have,
- It identifies what you have, at scale, from photos or a scanner.
- It builds the eBay listing sheet
- It builds the eBay listing sheet and loads it to eBay in a click or two.
- It edits hundreds of live listings at once
- It edits hundreds of live listings at once when prices need to move.
- It builds lots
- It builds lots out of the pieces that aren’t worth selling one at a time.
- It runs on tools you own:
- It runs on tools you own: your eBay account and your computer. Nothing is rented from me. When we’re done, it’s yours.
- You stay in charge of the judgment.
- You stay in charge of the judgment. You know the material better than any software. The system does the typing, the sheets and the listing. You decide what’s a single, what’s a lot, and what the floor is.
I list it for you, or coach you until you can run it without me.
Icons of History
Famous pieces, shown as examples of what people bring us.

Cover by Lou Fine



Your best pieces may not belong on eBay
If a handful of pieces belong at a major auction house, your plan will say which ones and why.
The system is for the other thousands: the pieces an auction house won’t catalog one at a time and a dealer will only take as a box.
If your family doesn’t collect
Most collectors’ children never caught the bug. Left as it is, a collection becomes somebody’s problem and usually somebody else’s bargain.
Sold by you, piece by piece, it becomes what you meant it to be. Or leave them the system and a written plan, so they aren’t starting from a box and a stranger’s offer.
Sell it, or turn it into a business
Some collectors want it sold and done. Others find that once the listing stops being the bottleneck, they’d like to keep going: buy, list, sell.
I coach both. A free call will tell you which one you’re looking at and what each would take.
How NJP Assets is different
- I don’t buy collections.
- I have no reason to tell you yours is worth less than it is.
- A flat price per listing.
- Not a percentage. What you sell is yours. The install, for those who want to run it themselves, is a flat fee too.
- You own the system.
- It runs on your accounts. It stays with you.
- No call needed unless you want one.
- Send pictures, get the file. When you do want to talk, it is me, not a call center.
- Anything eBay sells.
- Cards, coins, stamps and paper are where I started. The system doesn’t care what the item is.
Nikolas Palchikoff
Founder, NJP Assets
I’ve watched families get robbed on collections. Someone spends a lifetime building something real, and when it’s time to sell, it goes for a fraction of what it’s worth because nobody had the time or the system to do it right.
Nikolas Palchikoff, founder, NJP Assets. A former Wall Street executive who now builds and runs customized systems for his own companies.
Questions people ask first.
- What is in the $799 Collection Package?
- Listings of your entire collection, done for you. Every item identified, titled, priced and ready to list on your own account, lots included, with a summary of what you have. If your eBay account is new, your file comes with a suggested order, best items first, so you’re never stuck. Up to 1,000 items. Each extra 1,000, $499.
- What is the $99 Collection Strategy Plan?
- Not sure where to start? Send pictures of up to 50 items. Within 3 business days you get a written strategy for your collection: what you have, what pieces like it have sold for, what to list one by one, what to sell in lots, and what, if anything, belongs at an auction house. Those 50 items come back as finished listings, free. Then, if you want, a 15-minute call to go over it together. It’s a plan, not an appraisal.
- What does it cost?
- The Collection Strategy Plan is $99 and the Collection Package is $799. The call is free. Installs are quoted on the call.
- Is this only for cards and coins?
- No. Anything that sells on eBay, Whatnot or any auction site that takes a spreadsheet upload.
- My eBay account is new. Does that matter?
- eBay limits how much a new account can sell each month at first and raises the limit as you sell. Your file comes with a suggested order, best items first, so you are never stuck.
- What will I need?
- A computer, an eBay account, and a way to get digital pictures of your items. A scanner is worth having for cards, photos, postcards and other small paper items, but it isn’t required.
- eBay already has listing tools. Why would I need this?
- eBay’s tools help write a listing. They don’t tell you what’s worth listing, what to group, what to price it at, or how to run a thousand items without it taking over your life. That’s what you’re paying me for.
- Do I have to do the packing and shipping?
- Yes, you or someone you choose. I’ll tell you honestly how many hours it takes before you start.
- An auction house will look at it for free. Why pay?
- They will, and for a few top pieces an auction house may be the right place. A free look comes from someone who earns when you sell through them. You’re paying me for a plan for the whole collection, including the parts nobody else wants to handle.